Charles explores storytelling through experimental mixed-media, bold visuals, and cinematic narratives for major brands like Apple Music, Nike, Amazon, NBA, and Sprite. For Google, he directed the interactive, shoppable adventure, "Black Owned Friday," featuring Ludacris and Flo Milli, which won five Pencils at The One Show and D&AD Awards, four Clios, an AICP Next Award, four Webbys, and a Bronze at Cannes. It was also named a shots Creative Top 100 pick.

For PUMA x Balmain, Charles wrote and directed “A Dream Come True” featuring (W)NBA stars Skylar Diggins Smith and Kyle Kuzma, earning an AICP Next Award nomination. His work for Nike includes the design-driven “SWDC” for Serena Williams’ debut collection and “Bronx Brotherhood,” a doc-style campaign featuring Saquon Barkley. Charles's directed Remy Martin’s “Voices of Harlem,” a five film campaign honoring iconic poets of the Harlem Renaissance, for Fred & Farid that won a D&AD Pencil.

Charles’ original doc shorts for Apple Music redefined the genre, creating innovative music films for artists like Lil Baby, H.E.R., The 1975, Raphael Saadiq, and Christine and the Queens. He has directed projects for Rihanna, Jay-Z and Beyoncé and Travis Scott.

In feature documentaries, Charles directed Buddy Guy: The Blues Chase The Blues Away, which premiered at Tribeca in 2021 and won Best Feature Documentary at the 2022 Pan-African Film Festival. For HBO Max, he directed Romeo Santos: King Of Bachata, earning a 2022 Latin GRAMMY nomination for Best Longform Video and a Webby Award for Video: Music.

For CNN, Charles wrote and directed Diving with a Purpose (DWP), a documentary featuring a group of Black women archeologists working to restore nearly 500 voyages shipwrecks from the slave trade to historical record. In 2021, he was named in the Most Influential People of African Descent (MIPAD).

In 2024, Charles’s docuseries Magic City: An American Fantasy premiered at SXSW. Executive produced by Drake, it explores the legendary Atlanta strip club, its decades-long impact on hip-hop, and the lives of the women who built its mystique. It was named one of the "Best Docuseries of 2024" by W Magazine and a “Can’t Miss Film at SXSW” by Harper's Bazaar.

Charles’s Twitter feature mockumentary, Memes & Nightmares, premiered at Tribeca and was executive produced by LeBron James. The film delves into the fleeting nature of online content and human connections in the digital era.